Bluemark Welcomes Ginger McDonough

Bluemark is pleased to announce the hiring of Ginger McDonough as Regional Vice President of Business Development. In this newly created role, Ginger will lead the company's business development efforts in the Southeast Region of the US. This addition aligns with a broader corporate strategy to grow the company by expanding our reach into new markets.

Ginger will leverage key industry relationships that she has developed over her career in the healthcare revenue cycle management arena. As a member of the Business Development Team, Ginger will be working closely with Ken Sacks, Partner and Steve Mullin, EVP of Business Development and Marketing on developing an outreach plan and executing key initiatives to drive the company's growth strategy.

Ginger brings over 14 years of experience within the healthcare market to Bluemark. Most recently, Ginger held the position of VP of Business Development for Bolder Healthcare, a full Revenue Cycle outsource firm. Prior to that she was Director of Patient Access with Mary Washington Healthcare in Virginia and Director of Patient Access with Potomac Hospital in Maryland. Ginger holds a BS in Healthcare Administration from Iona College and an MHS in Healthcare Administration from Strayer University.

Please join us in welcoming Ginger to Bluemark.

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BLUEMARK Launches "Full Cycle" esMD

Bluemark now offers Full Cycle esMD for its Blueway Family of audit management and audit response solutions.

Bluemark, LLC, a specialized healthcare technology developer announced that it will now be offering Full Cycle esMD services as part of its Blueway family of audit management and audit response solutions including Blueway Tracker and Blueway Portal. Bluemark developed Full Cycle esMD to take advantage of the bi-directional electronic document communication between the Medicare Recovery Contractors and healthcare providers. Full Cycle esMD, leverages the CMS esMD Gateway and creates a virtual in-box for electronic document requests and automatically triggers the audit response process. With Full Cycle esMD providers can easily and efficiently respond to all types of Medicare audits. Bluemark is a Certified Health Information Handler and has been working with CMS on the testing and rollout of this capability for the past several months.

"Bluemark is pleased to be one of the first organizations to support this new phase in electronic document communication within the Medicare provider community," said Bryan Exner, Bluemark's Chief Operating Officer. "Full Cycle esMD will not only simplify the overall audit response process, but it will improve payment cycle-time, lower provider costs and eliminate errors. In fact, our studies have found that when receiving document requests electronically, providers can save up to five days in the initial stages of the audit response process. This can have a significant impact especially when dealing with time sensitive deadlines."

Full Cycle esMD will be available within Bluemark's Blueway family of audit management and response solutions. Blueway Tracker provides all of the necessary tools to assist providers in efficiently managing and responding to Medicare, Medicaid, and Commercial Insurance audits. Blueway Portal is one of the few standalone esMD solutions available today and allows providers to immediately begin taking advantage of Full Cycle esMD.

BLUEMARK, LLC, Welcomes New Strategic Advisor

Industry veteran, noted presenter and healthcare revenue cycle consultant, Lyman Sornberger joins Bluemark as Senior Strategic Advisor.

Bluemark, LLC, a specialized healthcare technology developer, is pleased to announce the addition of Lyman Sornberger in the role of Senior Strategic Advisor. Lyman is the President and CEO of Lyman Healthcare Solutions a leading provider of revenue cycle consulting services for hospitals and health systems across the country. Lyman also spent many years on the provider side in revenue cycle leadership positions with the Cleveland Clinic and University of Pittsburgh Medical Center. Lyman's specialty is business process improvement and optimizing technology within the revenue cycle. As a Senior Strategic Advisor, Lyman will assist Bluemark in refining its solution positioning and go to market strategy in addition to identifying new client engagement opportunities for both its MAPS eligibility and enrollment solution and the Blueway audit and compliance family of solutions.

"We are delighted to welcome Lyman to the Bluemark organization as a Senior Strategic Advisor" said Ken Sacks Chief Executive Officer. "Lyman brings over 35 years of leadership experience on both the provider and vendor side of the healthcare revenue cycle environment. Not only will he help us to identify new opportunities, he will also provide valuable insight into our future product development strategy."

Lyman has worked with over a hundred clients on full revenue cycle operations reviews, investment counseling, best practice implementation and management, ICD 10 conversions, and Epic implementations. He has also worked with several revenue cycle vendors assisting them with developing sales and marketing strategies, advertising campaigns and website development. Lyman is a noted industry speaker and is a member of HFMA, AAHAM and HIMSS. Lyman holds a Master's Degree in both Non-Profit Management and Healthcare Administration from the University of Pittsburgh where he also earned his Bachelor's Degree. He is also a veteran of the U.S. Army where he performed honorably as a Medic.

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Bluemark Authors Compliance Today Article

"Using a backbone audit and denials management solution" in July 2019 Edition of Compliance Today

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Click here to view the article online on Compliance Today's "Compliance Cosmos" website.

BLUEMARK, LLC, Launches MAPS-Clear

The MAPS-Clear Patient Outreach Portal further extends the capabilities of Bluemark's MAPS solution by providing patient-centric engagement technology.

Bluemark, LLC, a specialized healthcare technology developer announced the launch of the MAPS-Clear patient outreach and communications module for its industry leading MAPS Self-Pay Management platform. This module is available as an add-on to MAPS and provides patients with access to a self-service portal to facilitate the eligibility and enrollment process for Medicaid and Financial Assistance programs. When fully implemented, MAPS-Clear allows patients to securely screen, supply application information, provide required documentation and direct message with hospital's financial counseling resource. MAPS-Clear leverages electronic communications methods including email, text and social media.

"We are excited to announce the launch of MAPS-Clear. Clients have been asking us about self-service tools for the past several years and with MAPS-Clear they can now engage more self-pay patients at a lower cost," said Bryan Exner, Bluemark's Chief Operating Officer. "Patient population demographics continue to shift and traditional forms of communication, letters and phone calls are becoming less effective. Today's patients want to be communicated with in entirely electronic methods."

MAPS-Clear will allow MAPS clients to save time and money by providing methods for compliant patients to participate in the assistance program eligibility and enrollment process. Clients will also improve the overall patient experience and increase satisfaction while better aligning communication methods with the demographic changes of the patient population. This low cost outreach and communications functionality ties seamlessly into current MAPS workflows and further improves 501(r) compliance. MAPS-Clear allows patients to collaborate with financial counseling resources maximizing engagement and streamlining the application approval process.